If you’ve been searching this question, you’re probably not alone. Customers who rely on Especially Yours for wigs and apparel have been asking the same thing—sometimes after a delayed shipment, a catalog that stopped showing up, or a confusing business listing online.
It’s a fair concern. This article gives you a straight answer based on available evidence, explains who owns the company, and shows you how to verify its status yourself before placing an order.
What Especially Yours Actually Is
Especially Yours is a catalog and online retailer that specializes in wigs, hairpieces, and fashion for Black women. It operates through catalog mailings, a toll-free phone line, and its e-commerce site at especiallyyours.com.
The brand is part of Specialty Commerce Corporation, also known as Specialty Catalog Corp., a Massachusetts-based mail-order and e-commerce business. Its sister brand, Paula Young, operates under the same parent company and serves a similar wig and hairpiece market.
The official About page lists a mailing address at 16 Mt. Bethel Rd, Unit #362, Warren, NJ 07059. Orders can be placed by phone at 1-800-952-5926, which the company advertises as available 24 hours a day, seven days a week.
Is Especially Yours Still Open?
Based on available evidence, yes—Especially Yours appears to still be operating. There is no public announcement of closure, no bankruptcy filing, and no going-out-of-business sale that has surfaced in any accessible news or corporate source.
Here’s what the evidence actually shows:
- The website, especiallyyours.com, is active with current product listings and a working checkout.
- The toll-free order line is listed as available around the clock. A separate customer service line (1-800-748-6910) has published hours: Monday through Friday, 7am to 10pm ET, and Saturday, 9am to 6pm ET.
- Third-party business platforms including Birdeye, ZoomInfo, and Prospeo all list the business as active with current contact data.
- Birdeye’s listing notes that “Especially Yours is open now” with daily operating hours on record.
Retail closures of this type are usually announced publicly—through a press release, a notice on the website, or trade coverage. The absence of any such announcement is itself a meaningful signal.
That said, this is based on available data. Business situations can change. Always check the live website and call the phone number directly before placing a large order.
Who Owns Especially Yours and Why That Matters
Especially Yours is owned through Specialty Catalog Corp., which was sold to EdgeStone Capital Partners, a Toronto-based private equity firm. CEO Joseph Grabowski stayed in place after the sale, which suggests operational continuity rather than a wind-down.
Private equity ownership sometimes makes customers nervous—and that’s understandable. PE firms do cut costs, consolidate operations, and refocus brands. But that doesn’t automatically mean closure. In many cases, it just means tighter marketing budgets and fewer catalog mailings, not a shutdown.
If you stopped receiving print catalogs, that could be the result of reduced marketing spend rather than the company folding. It’s worth checking the website directly or signing up for email communications if you previously relied on print catalogs.
The brand has historically operated out of West Bridgewater and South Easton, Massachusetts, under Specialty Commerce. The BBB profile for Specialty Commerce Corporation in West Bridgewater, MA, confirms the same 800-number tied to Especially Yours, which links the parent company and the brand clearly.
Why So Many Different Addresses Appear Online
This is one of the more confusing parts for shoppers doing research. Depending on where you look, you’ll see different locations attached to the brand.
- West Bridgewater, MA — Listed on the BBB profile for Specialty Commerce Corporation and on Birdeye (400 Manley St).
- South Easton, MA — Listed by ZoomInfo, with a PO Box address.
- Warren, NJ — The mailing address on the official About page.
- Plano, TX — Listed by Prospeo, likely pulled from a data vendor entry.
This looks chaotic, but it’s actually common for catalog-based retailers. These brands typically have a corporate office, a separate mailing address, and one or more distribution or fulfillment centers. Each of these can show up in different business databases, sometimes with outdated or unverified information.
Data providers often pull from older records or third-party aggregators, which compounds the confusion. None of these address discrepancies, on their own, indicate the business is closing or in trouble.
Think of it like checking whether a restaurant is still open. You’d look at the website, call the number, check recent reviews, and see if it’s still taking orders. The same approach works here—don’t rely on a single database entry.
Why People Think It Might Be Closing
There are a few understandable reasons the “going out of business” question comes up:
- Catalogs stopped arriving. Reduced marketing spend under PE ownership may have cut print catalog frequency for many customers.
- Confusing online listings. Multiple addresses, varying business descriptions, and outdated data entries make the company look disorganized—even when it isn’t.
- Shipping delays or stock issues. A customer hits a problem with an order and starts searching for answers. Delayed delivery feels like instability.
- Ownership changes. The sale to EdgeStone created uncertainty, even though the operational team stayed in place.
It’s also worth noting that there are other businesses with similar names. The BBB lists a clothing store called “Especially Yours” in Kutztown, Pennsylvania, and a fabric shop called “Especially Yours, Inclusive” in Virginia. These are completely separate businesses. If you’re researching the wig and apparel catalog brand, focus specifically on especiallyyours.com.
How to Verify the Company’s Status Yourself
Don’t rely on a single source. Here are practical steps you can take right now:
- Visit especiallyyours.com. Check if products are in stock, if the checkout functions, and if there are any announcements about closures or delays.
- Call the phone numbers listed. If 1-800-952-5926 connects and the IVR system sounds current, that’s a good signal. If customer service answers during stated hours, even better.
- Read recent reviews. Look at timestamps carefully. Recent reviews—positive or negative—confirm that customers are still placing and receiving orders.
- Check the BBB profile for Specialty Commerce Corporation. Active complaint responses from the company indicate the business is still engaged with its customers.
If you’re placing a significant order and want extra peace of mind, use a credit card or a payment method with buyer protection. Review the return and exchange policies on the site before you buy. These are smart habits with any niche retailer, not just this one.
For anyone building an understanding of how businesses manage their online reputation during transitions like this, StartBusinessPoint covers the kind of practical business topics that help both consumers and operators make smarter decisions.
The Bigger Picture for Legacy Catalog Brands
Especially Yours has been serving its niche for years. Catalog brands that built their audience through print and phone ordering have had to adapt as shopping moved online. That adaptation is slow and sometimes uneven—but slow adaptation is not the same as shutting down.
Paula Young, its sister brand under the same parent company, faces similar dynamics. Both brands are now competing in a space filled with online-only wig retailers and marketplaces. That competitive pressure is real, but it doesn’t equal imminent closure.
What it does mean is that the brand may look quieter or slower than newer competitors. Catalog frequency may drop. Inventory may be more limited. But that’s a different conversation from “going out of business.”
The Bottom Line
As of available evidence, Especially Yours is still operating. The website is active, the phone lines are published and staffed, and no closure or bankruptcy announcement has been made publicly. Third-party business profiles confirm the brand as active.
The confusion around multiple addresses, ownership changes, and catalog frequency is real—but none of it, on its own, points to the company shutting down. Before placing any order, visit the site directly and call the customer service line. That’s the fastest way to get a current answer from the source that matters most.
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